Working knowledge of Search Engine Optimization (SEO) is helpful for more than just ad searches and getting your site found for relevant keywords.

Search engines offer a window into our collective needs, questions, concerns, and curiosities. Knowing the basics of SEO can help you become a more effective entrepreneur overall, from evaluating demand for product ideas using search volume to establishing the empathy you need for effective copywriting.

Unfortunately, many of the best ecommerce SEO tools run $100 or more per month, which isn’t ideal if you’re a bootstrapped entrepreneur or still trying to wrap your head around SEO.

So we’ve put together this list of free SEO tools to use for anything from keyword research to backlink analysis.

Top 10 Free SEO tools for driving traffic to your website

Driving Business to your website is a constant advantage and challenge for many ecommerce businesses. These free tools for hunt machine marketing can help you drive business to your point by optimizing for Search.

1. MozBar SEO Toolbar

MozBar SEO Toolbar

MozBar, a free Chrome extension that you can use after creating an account, will tell you the page authority, domain authority, and spam score of any page or site. This is especially helpful when running a competitor keyword analysis, which will tell you how difficult it can be and how many quality backlinks you need to build to get a good ranking. MozBar also gives you other tools to analyze on-page SEO and evaluate how effective a particular page’s backlinks might be.

2. Bing Webmaster Tools

Bing Webmaster Tools

Bing Webmaster Tools offers a wide range of SEO features, including backlink tracking, keyword research, and site audits. You can use free SEO tools to run reports. The Bing URL Submission plugin for WordPress automatically submits new URLs from your site to the Bing index to make them more visible.

3. Ahrefs

Ahrefs seo tools

Ahrefs offers a suite of free and paid SEO tools for all sorts of things.

  • Free Keyword Generator: Insights across Google, Bing, YouTube, and Amazon, including keyword volume and related queries
  • Free Backlink Checker: Crawl the web to see the top 100 websites linking to you
  • Free Keyword Rank Checker: See where you rank for your chosen keywords
  • Free Broken Link Checker: Enter your website URL to see 10 broken links

4. SEO Review Tools

SEO Review Tools

SEO Review Tools is the most comprehensive collection of free SEO tools in one place. It has over 60 different tools with specific features including Technical SEO Tools, Content SEO Tools, and SEO Authority Tools.

5. SEMRush

Semrush seo tools

SEMrush is an extensive SEO tool with a wide range of features. Although you’ll need a paid account to access most of them, SEMrush offers the following free tools:

  • Position Tracking: Track your search rankings; Up to 10 keywords are free
  • Site Audit: A content and technical SEO audit of your site; Free for 100 URLs
  • Listing Management: Free audit of local listings on over 70 platforms
  • SEO Content Templates: Create a content brief for your target keywords; 1 free template
  • SEO Writing Assistant: Guide to Writing Content Optimized for Your Keywords; A free template
  • On-Page SEO Checker: Get recommendations for optimizing existing content; Up to 10 keywords are free
  • Keyword Magic Tool and Keyword Overview: Run 10 keyword free research reports per day
  • Domain Overview: Analyze 10 competitors for free

SEMrush also offers a seven-day free trial.

Free SEO Keyword Research Tools

Keyword research is a large part of SEO, as it informs your content strategy. Free SEO keyword analysis tools help you identify which words and expressions to target.

6. AnswerThePublic


AnswerThePublic has both a free and paid option. With its free tool, you write a keyword or URL. AnswerThePublic will then provide a list of related keyword ideas in the form of phrases and questions—these make great titles for content marketing in blog posts and FAQ pages. Download a CSV with keywords or view the visual analyzer.

7. WordStream by Local IQ Free Keyword Research Tool

Wordstream Keyword Tool

WordStream’s free keyword tool provides recommended target words and phrases to include in your SEO strategy. Enter a keyword or your website URL to get a list of recommendations and keyword odds. It’s a great tool for coming up with both short and long-tail keywords to target filtered by assiduity and position.

8. Keyword Tool

Keyword Tool

Keyword Tool is another great keyword exploration tool for hunting machines like Google and Bing, YouTube, Amazon, and social media platforms including Twitter and Pinterest. A free account will give you a list of recommended keywords while a paid subscription will also tell you things like search volume and keyword difficulty.

9. Seed Keywords by Red Evolution

Seed Keywords

Seed Keywords is another keyword research tool, except it works differently from the others. Instead of providing keywords and their search traffic and volume metrics, seed keywords leverage crowdsourcing. You ask people to picture themselves in an imaginary scenario and ask what they would search for if they were in that scenario.

10. Ubersuggest free keyword suggestions

Ubersuggest free keyword

Ubersuggest is a free tool that provides keyword suggestions based on a URL or a target keyword of your choice. You get three daily searches with a free account, and anything beyond that requires a paid subscription. Ubersuggest will offer you a long list of keyword ideas that you can use to create product ideas, angles to capture more organic traffic, your next blog post, and more.

Free Local SEO Tools

Local SEO should be a priority for every business that maintains some sort of physical presence, whether it’s a permanent brick-and-mortar store or a weekly table at your local farmers market.

11. Synup Listing Scan

Synup Listing Scan

The Synup Listing Scan is a complete audit and review of your local listing profiles. Enter basic information and the free SEO tool will scan your digital presence and check your Google listings, as well as third-party listing sites like Yelp and your local Chamber of Commerce. You will also see your reputation through reviews.

12. BrightLocal

BrightLocal offers an inviter of free local SEO tools for small businesses to use. Some of these tools include:

  • Google Review Link and Place ID Generator: Create and share custom Google review links for customers
  • Local RankFlux: Track daily rankings and watch for suspicious algorithm changes
  • Local SERP Checker: Perform local keyword research
  • Local Listing Health Scanner: Scan for incomplete, outdated, or incorrect listing information for your business across the web

Free Website Checker and Content Optimization Tools

A mainstay of every SEO strategy is content. Content includes more than just your blog—we’re talking metadata, product pages, help articles, and even your homepage. These free SEO tools can help you analyze your content to optimize it for clicks and user engagement.

13. Screaming Frog SEO Spider

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a free SEO tool that runs an analysis on your website to find broken links and other SEO issues that can harm user experience and thus your ranking. The frog will audit 500 URLs for free and tell you which pages need attention. You can pay for more URLs.

14. Yoast SEO WordPress plug-in

Yoast SEO WordPress plug-in

Yoast SEO is a free plug-in for WordPress and Shopify users. It helps you add structured data to your website pages. Basically, it ensures that you’re using your keywords in the right places, such as titles, meta tags, meta descriptions, and more. Yoast provides content grading in real-time.

15. Rank Math WordPress SEO plug-in

Rank Math WordPress Plugin

RankMath is an each-by-one SEO draw-heft for large and small businesses on WordPress. You can use a free account, which comes with 18 predefined schema types and full integration with Google Search Console, Divi, and Elementor. You can also do introductory SEO checkups. Donated accounts get further functionality, including Google Analytics integration, rank shadowing, and SEO reports.

16. GTmetrix


GTmetrix is a free SEO tool that runs an analysis on your website to check issues like site speed and performance and your website structure. Create a free account to watch video recordings of your site loading so you can diagnose problems.

Free Google SEO tools

17. Google Analytics

Google Analytics

Google Analytics is a powerful site analytics tool that includes SEO metrics that give you real-time insight into your website’s performance and search visibility. Install the HTML code on your website code to start taking advantage of Google Analytics for free.

18. Google Search Console

Google Search Console

Formerly Google Webmaster Tools, Google Search Console is a free website analytics tool specifically dedicated to your website’s performance in Google search. With it, you can dig deep into your data, find out click-through rates and which keywords you rank for, and submit XML sitemaps and individual URLs for ranking.

19. Google Keyword Planner

Google Keyword Planner

Google Keyword Planner has two main functions: find new keywords to target and research the estimated search volume and forecast for your preferred keywords. It will tell you the search volume, related keywords and phrases, and how competitive each keyword is for paid campaigns.

20. Google Trends

Google Trends

Google Trends is another generous keyword research tool to inform your SEO strategy. Enter a topic or phrase and Google Trends will show you line graph charts depicting peaks and troughs in search volume for that phrase. It will tell you where the phrases are trending in the world, as well as the keywords that are trending.

21. Google Business Profile

Google Business Profile

Google Business Profile is an important free local SEO tool. With it, you can create and manage your Google listings that pop up when someone searches for your business It also appears on Google Maps. Note that you need to have a physical business presence to use this tool, so online-only brands may not find much value in it.

22. Google PageSpeed Insights

Google PageSpeed Insights

PageSpeed Insights is a specific tool that will help you identify SEO issues with page load time. If your site takes too long to load, your SEO rankings will downfall. Simply enter your URL to receive an SEO audit and list of recommendations to optimize your site for excellent performance. You can run both desktop and mobile-friendly SEO analysis this way.

Free SEO tools for link-building and backlink Checkers

Search engines also like websites that appear legitimate. One way to increase your legitimacy is to earn backlinks—in other words, links from other sites, ideally with high domain authority.

23. Monitor Backlinks Free Backlink Checker SEO Tool

Monitor Backlinks

Enter your website URL into the Free Backlink Checker SEO tool to find out which sites link to yours. You can pay to upgrade for more advanced features.

24. Qwoted


Qwoted is a free SEO tool that works similarly to HARO. With this, you create a profile to become an expert in databases. Qwoted then matches you with journalists looking for sources that fit your profile—a great way to develop press relations and backlinks.

25. Help A Reporter (HARO)

HARO is a website that aims to connect journalists with sources. As such, it’s a great place to build relationships with the press, who can provide not only publicity for your brand but also backlinks to your website. View requests and pitches your submissions to the relevant ones.

26. Help A B2B Writer

While HARO and Qwoted span almost every industry, B2B companies in particular may want to check out Help A B2B Writer. Journalist requests are only sent to qualified sources, so you don’t have to sift through a bunch of requests that aren’t relevant to your business.

Free SEO tools for Amazon

Amazon is a top search engine for eCommerce shoppers. While some of the above tools offer features for Amazon SEO, these tools are specifically designed to help sellers optimize on third-party marketplaces.

27. Sonar by Sellics

Sonar is a paid tool with free Amazon SEO keyword and ASIN research functionality. Find suggested keywords related to your product with estimated search volume and relevant products already on Amazon.

28. Helium 10 Amazon Keyword Research Tools

Amazon Keyword Research further offers keyword and ASIN-based SEO experiments. Apart from search volume, this tool will also tell you the approximate number of competing products, the type of match and the frequency of related words.


What are some free SEO tools?

  • Google Analytics
  • Google Search Console
  • Ahrefs Website Checker
  • Screaming Frog
  • Synup Listing Scan
  • Answer the Public
  • Google Keyword Planner
  • Google Trends
  • And more; view the full list

Which is the best free SEO tool?

  • Google Analytics
  • Google Search Console
  • PageSpeed Insights
  • Screaming Frog
  • MozBar

What Are the Best Free Keyword Research Tools?

  • AnswerThePublic
  • Ahrefs Keyword Generator
  • Keyword Tool
  • WordStream Free Keyword Research Tool
  • Seed Keywords

What are the advantages of using free seo tools?

  • No cost
  • Get content ideas
  • Drive traffic to your website
  • Diagnose SEO issues
  • Test a tool before paying for it

The Difficulty of Free SEO Tools?

  • Limited features and functionality
  • Lack of or inferior customer support
  • May require the use of many tools to fill gaps

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Drive more traffic to your website with these free SEO tools. There are many paid software suites that offer powerful features that cover most SEO needs – from keyword research to backlink analysis – in much greater depth. But the above tools can prove quite useful for the price (free).

Still, there are bound to be handy tools we haven’t covered. What would you recommend? Share it in the comments below! Even, have some confusion? Or need any kind of help to build a website? Then, please comment below. We’ll be happy to help you.

We hope this article helped you know about “Top SEO Tools”. If you like this article, then please share it with your friends and colleagues.

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